Today I will continue base on previous article about Google Adsense. Before you embark in Google Adsense Program, firstly you must understand how Google works. Google Search Engine is one of the pages where most people will search for information about product and service that they want. Below is an example of Google Search Engine that search for ‘Used Golf Club”. As you can see the red column is called Google Adwords where these ads were written as ‘Sponsored Links’. These ads are used by most advertises to advertise their product or service and it is paid ads. The Blue Column is an Organic Listing where it is free listing. Google will pay to advertiser when the searchers click on the ads in the red column. This is called Pay Per Click (PPC) Program that host by Google. If searchers click on in the blue column the advertiser will not be paid. The most top ads is most expensive that the advertisers had to paid to Google
From PPC program, Google want to earn as much profit as possible from ads that been advertised by maximizing total of clicks from advertisers ads. The more clicks occurs to advertisers ads, the more profit Google will earn as well the advertisers. For example if the advertisers bid any keywords for $20 per click and the customers who want to purchase his/her product or service at $50 meaning the advertisers will earn $30. This is win-win situation where the dvertisers and Google will make profit.
To maximise the PPC program, Google had introduce Google Adsense Program for Publisher to make money online. Publishers has to do syndication these ads in their page or web or blog. If the searchers does not click at the sponsored links but they click the ads in your page or web or blog, you will earn some profit base on commission. The more serachers come to your page or web or blog the more chances you ads been clicks.
Ok Guys I will continue in next article. Please drop by and read and understand how to earn money through Google Adsense
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